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Distressed Assets

Distressed properties face time-sensitive challenges that require creative solutions and effective planning and analysis. Our experienced management team specializes in analyzing your property and crafting a solution that promises a quick turnaround with immediate results. In addition to stabilizing your property, we poise your hotel for long term growth through developing sound strategies for marketing plans, and foundational management practices, such as: flexible management contracts, human resource management, and controlled operational costs.

Quick And Effective Response

We also specialize in Quick Asset Transition, Repositioning Opportunities and Exit Strategies. Whatever the situation, our experienced team can successfully analyze the risks and benefits, and help execute a successful transition with all of the involved parties. We’ll ensure that your property’s equity is protected during transitional phases and that the most viable opportunities for repositioning and exit are available to you.

Our Analysis Is Comprehensive

Effective stabilization of your property is contingent on the strength of the analysis. Our team analyzes your property’s marketing, staff, costs, management practices, contracts and assets in order to provide the most detailed solution that best fits your property’s needs.

Below are two  phases, that we think works best for the Distressed Assets:-

Phase I ( 3 – 6 Months) – Quick Turnover

  1. Assess the property’s existing situation.
  2. Stabilize Operations
  3. Conduct existing Employee Assessments/Evaluations, including Management Team.
  4. Prepare Action Plans and Goal settings for Operational Cost Controls.
  5. Set forth Operational SOP s and Guidelines for all departments.
  6. Conduct 360 Degree Guest Service Training.
  7. Analyze Market Share vs My Share trends.
  8. Place aggressive Internal Sales & Marketing Campaigns.
  9. Place aggressive Online Marketing and participate in TPI campaigns.
  10. Place necessary Preventative Maintenance Programs.
  11. Conduct frequent meetings with Lenders and Brand Managers to keep them updated.

Phase II (6 – 18 Months) – Long Term strategies

  1. Place aggressive External Sales & Marketing Campaigns.
  2. Actively look for Re-Branding/Re-Positioning opportunities, if necessary.
  3. Build an Exit Strategy based on current/future market dynamics.
  4. Maintain Lender relationships to ensure confidence.

Get A Free Assessment

To find out more about how RTML’s expert team can help stabilize and transition your distressed property, get your free assessment now.